The first rule of the business plan is that you do not talk about the business plan. Sharing your business plan with the public is like a magician revealing his tricks. Do. Not. Talk. About. Your. Plan.
This does not mean that you never talk about your business plan, but it does mean that when you do talk about the plan, you talk about it only with people you can trust or people who will be involved with the plan. Yes, you should trust the team that is going to be helping your business take off – but you should make sure that they deserve this trust, otherwise it is going to be a crash landing.
Remember that Thomas Edison ran off with Tesla’s inventions – and he was not the last to make a fortune off the creativity of others. Do not add your name to the long list and do not talk about your plan unless it will make the plan more likely to be realized rather than stolen.
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